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耐克推出自动花边篮球鞋:可通过手机控制,售价约2365元_我的网站

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A still from the movie Once Upon a Time in the Middle East starring Shen Teng  Photo: IC
    A still from the movie Once Upon a Time in the Middle East starring Shen Teng Photo: ICYears after tackling social issues in the breakout hit film Dying to Survive, Chinese director Wen Muye returns with Once Upon a Time in the Middle East. The film opened nationwide in China on Tuesday, and, including advanced screenings, crossed 200 million yuan ($29.6 million) at the box office on its first day. 
It centers on an ordinary Chinese chef caught in the crossfire of war. Shen Teng stars as Xu Fu, a cook who travels to the fictional Middle Eastern capital of Bahata to repay family debts. There he joins forces with restaurant manager Ma Junsheng (actor Jiang Qiming) to run a Chinese eatery. When conflict erupts, the self-preserving every-man endures personal losses and gradually comes to protect local children. 
Produced by Ning Hao, the film continues Wen's signature focus on "little people," this time placing them far beyond China's borders.
In an interview with the Global Times, Wen talked about the project's connection to news reports of Chinese migrants who open restaurants overseas and forge quiet connections through food.
"Many Chinese people go abroad simply to make a living," he told the Global Times. "They open restaurants, use food to break down regional barriers, and form deep bonds with locals." 
The production team conducted extensive research and location scouting in the Middle East to capture everyday details. Elements such as free-running single-humped camels required overseas shoots; the resulting images of open space after confinement, Wen noted, carry a simple sense of hope.
Food functions as the film's central motif. 
"Food more often stands for happiness and peace," Wen explained. "Even in a war-torn environment, people still cannot do without three meals a day. That sounds basic, but after all the big things in life, what people care about most are the simplest things - eating a proper meal and taking care of family." 
A specialized food unit developed the dishes, and Shen trained extensively so that most of the wok-tossing sequences were performed by the actor himself, Wen said.
The film deliberately intercuts kitchen routines with combat sequences. 
"Three meals a day represent our longing for peaceful life, while war is the extreme act that destroys peaceful life on a large scale," Wen said. "When they collide, each becomes clearer: Food feels more ordered and full of happiness; war feels more chaotic and dark." 
He hopes the juxtaposition helps audiences recognize how hard-won ordinary peace really is.
Xu Fu's decision to shelter orphans never relies on lofty rhetoric, only a meal and a roof. Wen described this approach as rooted in a human-centered outlook rather than classic Western hero narratives. 
"We place more weight on humanism and the value of a person's existence. Our culture is about living well, studying well, eating well, and looking after children. No matter how large the events, three meals a day remain unavoidable. Food itself has warmth and can give people real strength when they are in a difficult situation," Wen said. 
The director noted that he wants viewers to leave with the plainest conviction: live properly, eat properly, and cherish the peace that exists in the present.
On balancing personal expression with commercial reach, Wen kept his principle simple: "Make the film well and tell the story well. I try to put what I want to express into foreshadowing and details without hurting the viewing experience. If audiences notice those details, I will be glad. If they do not, it does not affect the normal narrative."
From Dying to Survive and Miracle: Stupid Kid to the new film, Wen's view of human complexity has remained consistent. "People have many different sides. They face different circumstances and make different choices." 
The through-line, he added, is the same plain belief: "Being able to enjoy a proper meal is the greatest happiness."
Early audience response has been overwhelmingly positive. Advanced screenings delivered scores of 9.7-9.8 on major Chinese platforms including ticketing platform Maoyan. 
Many entered expecting a light Shen Teng comedy and left in tears, describing the experience as "laughing then crying." Shen's restrained performance has drawn particular praise, with some calling it the strongest of his career. Jiang's supporting work has also been widely noted.
Moviegoers have frequently highlighted the film's refusal to deliver speeches. Its focus on daily meals and small acts of care lands more powerfully than any slogan. 
On the depiction of the conflict, audiences observe that the movie offers a perspective that "flips the Hollywood script" by casting the US as the invader, while refusing to portray US soldiers as pure villains. Instead they appear as ordinary young men: loose in discipline and marked by the alienation of war.
Both Chinese and overseas viewers have singled out this measured approach as part of the film's distinctive Chinese viewpoint: It sidesteps both Western hero narratives and simple demonization. Some international comments note that by staying with ordinary lives rather than choosing geopolitical sides, the story offers a different lens on conflict.
One widely circulated comment from a popular Chinese self-media account on WeChat captured the film's ambition: "You can think of this film as a blend of Casablanca, Schindler's List, and The Shawshank Redemption, yet at its core lies the same grounded human compassion found in Dying to Survive. This is a highly successful attempt by Chinese filmmakers to surpass Hollywood. It is the first Chinese film that truly possesses a global vision and a professional sense of international storytelling. It is also a gift of warmth and goodwill from the Chinese people to a world still torn by war and cruelty."
。1月15日,耐克正式推出其首款自系鞋带篮球鞋adapt bb。据该公司介绍,这款新运动鞋的设计目的是为每位篮球运动员提供“真正的定制服装”,即内置的名为Fitadapt的动力领带系统,可以手动调节或使用智能手机应用程序。根据弗吉尼克的说法,在篮球比赛中,球员的脚可以扩大近一半,这将影响他们的舒适度,最终影响他们在球场上的表现。这是耐克想用adapt bb解决的问题。

二 | 耐克创新与创意总监埃里克·阿瓦尔(Eric Avar)表示,由于篮球运动员对鞋子的需求量很大,公司选择篮球作为首个展示适应(和Fitadapt技术)的运动项目。他说,让运动员在比赛中迅速放松(或收紧)他们的运动鞋是他相信“这将改善运动员的体验”的一个关键因素。

三 | Adapt BB是Flywire和Flyknit的一大进步。Flywire和Flyknit是两种基于织物的技术,旨在为个人提供运动鞋和服装的定制感觉。adapt,也被称为耐克“迄今为止最先进的贴合解决方案”,其亮点在于,用户可以通过鞋上的物理按钮或手机上的匹配应用程序手动控制他们的电动鞋带。

四 | 当用户穿着ADAPT BB时,内置的带有齿轮的定制电机会感应到双脚所需的张力,并相应地进行调整,以使每只脚都靠近鞋子。

五 | 耐克说,新的领带系统可以产生32磅的力,与拉一根标准的降落伞绳差不多,运动员可以在任何运动范围内保持锁定。每只鞋里面都有一个电池。官员们说,它可以一次充电10到14天,并且可以节省足够的电力来松开鞋带。该鞋支持无线充电。

六 | 要充电,鞋子必须放在垫子的特定区域,该区域有一个USB-C端口。通过匹配的ADAP应用程序,运动员可以在比赛期间输入不同的设置,并更改运动鞋上的LED颜色。

七 | ADAPT BB中无线连接的另一个优点是支持固件更新,这意味着它将来将获得更多的功能和改进。例如,耐克表示,他们正在努力为NBA球员提供不同的热身设置。耐克表示,这些定制选项的目标是为运动员提供更高精度的自适应BB,同时允许他们在任何时候获得更多的“数字服务”。一个很好的例子是“保存你的合身”功能,它允许运动员使用应用程序锁定他们的默认鞋带设置。耐克ADAPT BB售价350美元(约合2365元人民币),远低于两年前售价720美元的Hyperadapt 1.0。耐克表示,篮球只是一个开始,并计划在不久的将来将这项技术用于更多运动。

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Published on:19:18:04


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